Collectors' Collective · Internal
Same brand — burgundy, cream, Instrument Serif and Sans — but three different attitudes. Open each one, click around, and tell me which feels most like us.
These are full working homepages, not just pictures — scroll them, hover the works, try them on your phone. The images are placeholders shown as tone blocks; the real site pulls the actual works from Airtable.
Nothing here is final. Once we agree on a direction, that becomes the design the whole site is built to.
Quiet and magazine-like — closest to our brand deck. A big serif headline, one featured work shown large, then a selection. The programme section flips to burgundy for contrast.
Feels like a gallery as an institution. It shows rather than sells.
Open direction 01 →The works fill the screen straight away, in a grid of varied sizes, with title and price appearing on hover. Least text, most art. Artists sit below as clickable names.
The most direct — a visitor sees all 111 works within two seconds.
Open direction 02 →Burgundy as the field colour, cream as the text. Confident and brand-forward, with a membership call in the middle of the page. The featured work sits in a cream panel that breaks the burgundy.
Stands out most — but leans a little more toward selling.
Open direction 03 →